It
is no secret that education and funding are the top priorities for
entrepreneurs. To equip South African businesses with both, for a
limited time, we are launching the Digital Growth Initiative, which
offers three free programs related to digital marketing and ads
optimization training, ad credits, and grant opportunities. We will
accept applications from eligible South African online platforms, such
as certain e-commerce or travel and booking websites, application
developers, and online businesses.
Training in advanced digital marketing
Digital
marketing is a rapidly developing sphere where online businesses need
on-going up-skilling. The new Ads Academy, hosted with Upskill,
will support this continuing education and is a bootcamp style training
focused on ads optimization and digital marketing for eligible online
platforms, mobile app developers, and online businesses. The curriculums
focus on platform and app marketing strategies and business growth
techniques and it is accompanied with personalised mentorship to help
businesses implement effective campaigns and improve market performance .
Experienced industry experts will share practical insights on business
growth and technical skills development, while industry leaders will
share real-world success stories and teach innovative approaches.
Participants will be encouraged to immediately apply the key concepts
they learn through interactive learning formats, including with the use
of Google Ads credits.
Providing Ad Credits to enhance a business's digital presence
The newly available Ad Credits Program
is aimed at boosting innovation in South Africa's digital ecosystem. By
giving businesses credits that they can use to advertise their
businesses, the program will help businesses boost their ability to
reach specific audiences, expand into new markets and compete more
effectively. This will also free up funds for the participants to invest
in other growth needs, such as product innovation and team development.
Credits can be used on ad formats, such as Search Text Ads and
Universal App Campaigns, to boost user acquisition and brand exposure.
Allocating Grants to support growth
Sometimes
it’s the small things, such as getting a new laptop, registering with
an industry body, or buying a software subscription, that can make a big
difference. We are launching Grant Opportunities, administered by Thundafund,
so that South African businesses can make strategic investments to
unlock new revenue streams, improve service delivery, and increase
competitiveness.
To learn more about the programs, eligibility criteria, terms and timings and apply please visit the website.