Kaizer Chiefs express surprise over Barcelona’s strikingly similar new jersey
By Marc Strydom - 01 August 2020 - 14:13
Kaizer Chiefs' commemorative 50th anniversary jersey (left) is
strikingly similar to Barcelona's new away shirt (right), both produced
by Nike. Image: Twitter / Kaizer Chiefs / Barcelona
Kaizer
Chiefs have expressed their surprise that a new Barcelona jersey is so
strikingly similar to Amakhosi’s commemorative 50th anniversary jersey
released in January.
Chiefs’ marketing director, Jessica Motaung,
said the issue of Barca’s new black and gold Nike away jersey being an
almost exact replica of Chiefs’ strip compounded the disappointment the
Soweto giants had felt that so few of their 50th anniversary shirts had
been printed.
Chiefs’ commemorative jersey was released in early January and sold out in days.
The
clash with Barcelona’s new kit has seen Amakhosi supporters voice their
disgruntlement on the Catalan club’s Twitter posts launching the shirt.
“I’ve had several discussions with Nike about it,” Motaung told TimesLIVE.
“Look, we were actually very instrumental in the design of our 50th anniversary jersey.
“The
chairman [Kaizer Motaung] was very clear about the colours. Because if
you remember the chairman had a black jersey with gold that he wore many
years ago.
“They had the gold numbers and the things like that.
And that design was extremely club-inspired, and we were very specific.
Some of the designs that we received were not quite there, and we were
clear on the heritage and what we wanted.
“We
were very clear about the importance and magnitude of it, and that it
wasn’t a small milestone for us. And we loved what were arrived at, and I
appreciate the work that Nike has done.
“ I was made aware of the new Barcelona design before it hit the market, and I have to be honest we were surprised.
“Also
because of the major outcry for stock that we had [for the 50th
jersey]. It should have been produced for a market that was very excited
for a 50th jersey.
“But that said it’s a beautiful jersey and I hope that the gold and black does for Barcelona what it’s done for us.
“We
have a wonderful partnership with Nike, but in this instance we’re
slightly disappointed that we missed the opportunity to really take it
further with our supporters for our 50th at the level that we
anticipated, and also to leverage revenue.”
Motaung said
supporters can look forward to more 50th anniversary merchandise, and
also Amakhosi’s jersey for the 2020-21 season, being released soon.
Nike
SA communications manager Fareed Mohammed was reached for comment on
the matter on Friday, but said he could not produce a response by close
of business that afternoon.
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How often do you hear about
the negative effects of excessive screen time and the dangers of social
media? We don’t always hear about the positive ways technology makes a
difference in our lives, especially when it comes to learning.
Technology in the classroom continues to level
the playing field by allowing students to learn to their full potential
in a way that suits their unique abilities. Even those with a slower
grasp of certain concepts are benefiting from this new wave concept in the education sector.
From
the creation and use of smartphones to tablets, we have seen how
technology has changed how students learn and teachers teach. Whether
it’s in classrooms or labs, we have seen how technology has made
learning more engaging and interactive, thanks to various innovations
that are being introduced in the education sector.
Technology
changes by the minute, and preparing students for this ever-changing
world is very important. In keeping with this, significant investments
have been made to improve education, and now many schools can access
digital resources to support the educational process. Technology’s
impact on today’s educational system has been quite significant, and it
has completely changed how teachers teach, and students learn.
What are the most creative ways technology enhances education and makes the learning process more engaging?
Technology
offers an easy and fun way to engage students in the learning process,
through tools such as interactive whiteboards. Students can watch
instructional videos or short movies, and teachers can make the most
interactive elements available through images, animations, and games.
Digital
games can communicate new material, make learning more fun, and make it
easier for students with a disability or special needs to participate.
By tapping into students’ competitiveness, they can also encourage
students to work harder than they otherwise might.
2.
Virtual tools can spark creativity and imagination for students by
giving them the ability to experiment with different ideas without
having any limits, such as materials, time, or any other barriers. Set
up a Google Cardboard which allows
students to experience VR in a fun, simple, affordable way. It’s a
cardboard box in which the user only needs to insert a smartphone into
the viewer to play immersive virtual reality games and let students explore the idea of what it would be like to fly or drive.
Most
math, science, and engineering concepts are not easy to understand
without visual aids. Virtual models and simulations help teachers
explain complex ideas. This mainly works well if the students are those
who learn best by tactile or visual methods.
3. Google created a Classroom
management resource – a tool that allows teachers to create classes,
distribute and mark assignments, send feedback, and see everything in
one place. It has been designed to be engaging and offer options for
students of all levels.
Students can continue learning their material if a teacher is absent or if their school has days off for weather events. Online
editing collaboration tools for online learning, such as Google Docs,
allow two or more students to work on their own pieces simultaneously,
creating an engaging atmosphere for discussion and feedback.
Technology is an amazing educational resource that will help teachers and students realize their true potential. The promise
of educational technology lies in what educators do with it and how it
is used to best support their students’ needs. This is why we have transformed
our online safety education from Ilizwe Lam into an innovative WhatsApp
learning bot called Kitso (Knowledge) that caters to teachers and
parents.
Kitso supports
your learning plan by empowering parents and teachers with the skills
they need to teach their students how to spot fake news on WhatsApp,
stay safe online, and so much more.
CAPE TOWN; South Africa – THE time has come for
the purpose and roles of Street Committees to be reviewed for our
collective revival.
In this article, we get to look at a wide variety of
perspectives from expert and community leader analysis on what needs to
be done to use this layer of leadership for effective governance.
Street Committees have the powerful potential to unlock service delivery
lock-necks.
According to the IGI Global Publishing House Street
Committees were committees created in the 1980s and were democratically
elected committees meant to cater for needs and challenges facing
community members in their respective streets or areas.
Published in Chapter: Entrenching Community (Participatory)
Governance Through Street Committees at Cato Crest, eThekwini
Municipality by Ndwakhulu Stephen Tshishonga (University of
KwaZulu-Natal, South Africa), this document seeks to illustrate the
purpose and role of Street Committees, IGI Global Publishing House,
shares some interesting thoughts on what and how Street Committees can
best serve the people.
In an abstract of the paper: this chapter explores the role
of street committees in retrenching and grounding community
participatory governance at Cato Crest.
The chapter is purposed to revitalise street committees as
street/area democratically elected and managed structures aimed at
restoring inclusive local democracy, peace, and order, especially in the
prevalence of domestic violence, crime, community disunity and
divisions, disobedient youth, and other antisocial behaviours.
The author argues that the current configuration of street
committees as partisan structures compromises their fundamental purpose
of uniting people regardless of race, culture, gender, and
socio-economic class.
The chapter also found that without clear developmental
roles, street committees are often highjacked to serve a party political
agenda.
In addition, the chapter is qualitative in nature when data
were collected through observation and face-to-face interviews with
street committees at Cato Crest.
The empirical data was also enriched by secondary sources in the form of journal papers, books, and government reports.
According to the Vukukhanye Community Upliftment
Initiatives the primary objective of Street Committees is to involve the
community of a particular area in creating a happy, peaceful and
productive environment by encouraging community members to take a
greater interest in, and responsibility for, their community.
The success of Street Committees hinges on community
involvement and effective communication with local government
departments, including, police, social welfare, infrastructure services
etc.
Ivan Ntsasa Mngqibisa in the role of street committees in
the governance of informal settlements: a case study from Waterworks
Township, Grabouw, published by the University of Cape Town.
The abstract goes: Community participation has become a key
concept in research on the development and governance of
underprivileged communities.
It is on these grounds that the post-apartheid South
African government has encouraged meaningful participation between local
communities and the state, particularly through structures of local
government.
However, the role that street committees can play in the
realisation of this ideal has received little attention from either
government or academic scholars.
For this reason, this study examines the role that the
street committee in Waterworks, Grabouw, in the Western Cape plays in
community governance. It analyses data from a qualitative study which
took place between 2007 and 2008, states Mngqibisa.
“In this thesis I argue that while the street committee has
a role to play in the governance of the community, that role is limited
by their lack of power. The street committee is not a statutory body
and this hinders their ability to participate in local government
issues.
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Despite these restrictions, the street committee in
Waterworks was largely perceived by the local residents as doing their
best in addressing pertinent issues. However, there were some who
accused members of the street committee of nepotism and seeking
political patronage,” noted Mngqibisa.
Former Minister of Police, Fikile Mbalula told Members of
the National Assembly (NA) when he delivered the 2017/18 Budget Vote of
the Police Department at Parliament: “We need to close the oxygen for
criminals. Their breath should be limited. Their conception of life
should be reduced to the ordinary. Their contemplation of reality should
be reduced into nothing. This is our war cry against criminals and
criminality in the Republic of South Africa,” emphasised Mbalula.
He said street committees are very important in the fight
against crime. “We are realistic that we cannot win the fight against
crime without the involvement of civil society. The Ministry is in the
process of reviewing the Community Police Forum Policy. This will ensure
that we build strategic partnerships with the communities in our effort
to push back the frontiers of criminality,” Mbalula added.
And according to the Bonteheuwel Development Forum (BDF); A
street/block committee MUST unite around issues affecting it’s street,
block or neighbourhood and can therefore not be aligned to any political
party, neither should it be open for use or abuse by any party or
political figure.
The BDF Mission is to combat poverty, inequality and social
ills through community centered social, educational and economic
development interventions.
In 2018, 7 March, as reported by the Grocott’s Mail,
citizens from Grahamstown East took part in an exciting event at BB
Zondani Hall in Fingo Village. The South African Police Service (SAPS)
in conjunction with Makana Municipality launched the community street
committees initiative as a way to improve safety and reduce crime.
The initiative serves as a way to empower citizens and
encourage visible policing within communities that suffer from high
crime rates.
Reverend Gxaleka opened the event by emphasising the
importance of building relationships in the community. “We must build
relationships so we can speak with one voice,” he said. Speaking to the
issue of halting crime, he said, “We need people to do umsebenzi [the
work].”
Street Committees have the powerful potential to unlock
service delivery lock-necks. In all likely-hood, Street Committees
should serve more as empowerment agencies if they are to be relevant and
effective going into the future.
Street Committees should be running Feeding Scheme programmes in partnership with other stakeholders.
And Street Committees need to also look for other problems
facing residents they can solve finding help from community structures,
business community, government and other sectors to improve the lot of
the people. They should be communicators of their constituencies on
everything developmental within and outside the street/community.
Moreover, Street Committees should make use of social media
tools like Facebook pages, WhatsApp Groups for all residents, to
further inform the residents on Job and Business opportunities,
workshops, seminars and any training that takes place in the street and
community and elsewhere.
Regular meetings at community halls or other easily
accessible venues like churches or schools to engage with all residents
on matters concerning their street.
Activities for different groups in the streets must form
part of the developmental imperative of Street Committees including
sport, recreation and arts for the young and old. In this way, Street
Committees will be bringing government and service delivery closer to
the people.
Africa should improve the quality of basic education to
ensure a skilled workforce that will create more and better jobs to
drive economic transformation on the continent, the Economic Commission
for Africa (ECA) said last week.
ECA acting Director of the Gender, Poverty and Social Policy division
(GPSPD), Sweta Saxena, said creating suitable jobs for its youth is one
of the biggest challenges facing policymakers in Africa, highlighting
that growing young and working-age population requires jobs if Africa is
to benefit from a demographic dividend and meet its development
aspirations.
Furthermore, says ECA, ECA supports Member States through the
convening function, which supports the identification of key collective
challenges facing the continent along with appropriate responses.
“The Commission also functions as a think tank which includes
conducting interdisciplinary research and analysis of key challenges
facing Member States and Africa as a whole, as well as the promotion of
peer learning and development.
Furthermore, the ECA provides direct policy advice and support to
Member States and this usually comes about from meetings and
interactions such as the Experts Group Meeting.”
Research shows that in a globalized world with ease of movement of
capital, goods and services, the mobility of skilled workers across
international borders was a natural consequence of global integration
and orderly migration.
It brought many benefits, including remittances, investment, and
trade linkages with countries of destination but the situation was
different in Africa.
Speaking at the Opening Session of the Expert Group Meeting of the
Social Policy Section, organized by GPSPD, Saxena said Africa is
challenged in terms of providing jobs for the youth. She cited the lack
of adequate skills by the young population in Africa.
Moreover, data shows that nearly a quarter of the children enrolled
at the primary level do not complete primary education while less than
50% of young boys and girls complete lower secondary education, compared
to around 80% in South Asia and Latin American countries. Worse still
the tertiary level enrollment rate is less than 10%.
“The quality of education is also very low, and so as a result, young
people in Africa enter the formal labour market with few employable
skills,” Saxena said, commenting that it was no wonder that nearly 90%
of the youth start their working life in informal employment and almost a
quarter of businesses name lack of skilled workers as among the main
constraints.
Saxena lamented that the “loss of skills is worrisome for countries in Africa that already suffer from low human capital.
As tertiary and professional education are financed from severely
limited public education budgets, in effect poor African countries
implicitly subsidize rich countries through migration of highly skilled
labour.”
Research also reveals that another big challenge for Africa was
having significant numbers of their trained people ending up unemployed
and working in areas unrelated to their training or emigrating to other
countries, which is a misallocation and waste of resources that these
countries can ill afford.
According to organizers, the two-day Expert Group Meeting has drawn
technical experts from 16 countries including experts from government,
academia, think tanks, and the United Nations system to review the key
findings of the draft report, Jobs in Africa or Jobs for Africans. The
report aims to inform and stimulate debate, contribute to better
policies, facilitate further research, and identify prominent knowledge
and data gaps.
In addition, the meeting provides an opportunity to discuss questions
related to the issues of demography, education and skills migration in
an integrated way so as to accelerate national and regional-level
actions for increasing employment opportunities for young Africans.
Saxena said expert group meetings were important for the ECA as they
contributed to the Commission fulfilling its core mandate of promoting
economic and social development among our member States.
Properly managed migration presents an immense opportunity for
alleviating the challenge of job shortages for skilled workers in Africa
with development benefits for all parties.
“Creating a skilled workforce requires improvements in both access
to, and quality of, basic education,” Saxena said, urging for rethinking
education under a New Social contract.
A quick engine search on how many supporters Kaizer Chiefs
have will lead you to various estimates from 15 million plus to 16
million plus to 20 million plus supporters.
With one research library revealing that Chiefs have more supporters inside South Africa and in neighbouring countries.
The site reads: “It is also the most supported club in South Africa
and the neighbouring countries of Botswana, Zimbabwe, Zambia etc. It has
been estimated that the club has over 100 million supporters.”
It may not be easy yet to provide an accurate figure of how many
supporters Chiefs have, but there’s overwhelming material on the
Internet and eslwehere that Kaizer chiefs continue to gain millions of
supporters inside and outside South Africa.
A study of this ever growing brand and clearly the biggested sporting
brand in South Africa and in the Southern African region, has led the
Club to be declared as “The Biggest Club” in Southern Africa.
With a revenue of $25 mil. – $50 million, Kaizer Chiefs employs 100 –
250. The Club falls under the Industry of Sports Teams & Leagues,
Hospitality.
As a special part of the Kaizer Chiefs family, being a card carrying
member of the Amakhosi Supporters Club means you get to enjoy a whole
host of incredible benefits from insurance and retail among others.
They are the most supported club in the country, drawing an average
home attendance of 16,144 in the 2019–20 season, the highest in the
league, hence the Club is dubbed “The Biggest Club” in Southern Africa.
The Kaizer Chiefs Youth Development Academy is a programme that is
FREE of charge for all players across the different age-groups. We
currently have five age-groups namely our under-13, under-15, under-17,
under-19 and the reserve team.
“Our responsibility as a football club is to set and maintain a
standard of excellence at the training rounds. We expect extremely high
standards of our players, and we expect them to understand that their
development starts every day that they walk through the gates of the KC
Village.
The KC development houses some of its players at the state of the art
KC Village in Naturena where players are under the tutelage of house
fathers and mothers. The academy team does not hold open trials as most
of our players are scouted around the country, and then invited for
further assessment,” the Club notes.
“Kaizer XI Run Riot”, this is how the headlines screamed in The World
newspaper the following Monday after Kaizer’s boys had routed the
Transvaal Coloured Professional Invitation XI 4-0 (on Saturday) and the
District Invitation XI 9-1 (on Sunday). Not an elegant headline, an
attention grabber that captured the essence of it all, as Chiefs
remembers.
After these two games, there was no turning back for the Club.
For the next 53 years such headlines became synonymous with Kaizer
Chiefs. Chiefs entered the game not only with the bang but elegance as
well.
There is no contradiction in Kaizer Motaung’ statement, “We changed the face of the game,” He is not presumptuous either!
Amakhosi scored an amazing 106 goals in 30 games in that
record-breaking NPSL season, finishing nine points ahead of league
runners-up Moroka Swallows.
Chiefs have made several ‘Firsts’ in local football more than any
other club. The First team to have more full time professional players;
the First team to have several players campaigning abroad at the same
time (Shaka Ngcobo, Ace Ntsoelengoe, Pele Blaschke were all campaigning
in the US at the same time in the 70s), the First team to be registered
as a company, the first team to have white registered supporters.
It was Kaizer Chiefs who made a history of sorts in 1975 when they
brought out former Brazilian international Jairzinho to this country.
The Club continued in the 90s to ‘revolutionarise’ South African
football becoming the first local club to have a clubhouse, Kaizer
Chiefs Village in Naturena, the Club adds.
The Kaizer Chiefs Supporters Club, according to the fans, “Gives us
an authentic feeling of belonging as it proves our affiliation to
Amakhosi.
As a true supporter we need to attend home games, wear only authentic
gear, and have a Kaizer Chiefs Mobile SIM card and a Kaizer Chiefs
insurance funeral policy.
We also need to buy our monthly copy of the Amakhosi magazine and
follow the Club on all social platforms, including regular visits to the
website.
Our support makes a difference to the team – we are the 12th player on the field and a vital member of this Family.”
This all started on the 7th January 1970.
Kaizer, who was playing his trade in America, found his friends and
teammates at Orlando Pirates in 1969 sidelined. He played a vital role
in the formation of what is currently the biggest sporting brand in the
country, Kaizer Chiefs.
Together with the likes of Thomas “Zero My Hero” Johnson, the late
Ewert “The Lip” Nene, Edward “Msomi” Khoza, Ratha Mokgoatlheng and
others having toured the country successfully with Kaizer Chiefs XI in
1969, they decided to form what is known today as Kaizer Chiefs.
Kaizer Motaung remembered vividly, “It was at this meeting before I
returned to the United States of America that I was pressured not to
abandon the Kaizer XI. My father also played a huge role in convincing
me, saying, “This will help you to have something to fall back on when
you come back from the USA”.
We needed strong administration as I was going to be away. I then
recruited the late Clarence Mlokoti who was a good administrator. We
also had people like China Ngema (currently a Director at the Club).
This is how Kaizer Chiefs was conceived,” revealed Motaung.
When Chiefs started, they had their slogan, ‘Love & Peace’ and
the brand attracted a ‘Hippie culture’ while they were winning fans on
the pitch with their brand of football.
Most Chiefs players spotted trousers with flares while among the
clevers in the township and a majority of ordinary people-trousers had
turn ups. Chiefs female supporters also showed traits of more liberalism
in their dress sense.
Chiefs founder member, Zero Johnson recalled, “We wanted to be a team
with style, not only on the field of play but off the field as well. I
suddenly became a ‘dance teacher’ for the players. It was important for
Kaizer Chiefs players to be able to dance when there was a call to do
so. Fans loved mingling with players and dance so this was a strategy to
wow more crowds,” he said laughing.
Life was not as easy though, as Club’s legend Michael Bizzah Dlamini
revealed in a television show recently, “There were tough times at the
beginning especially financially but we soldiered on. We were determined
to take on the best in the country,”
Side by side with success, death has been a constant visitor to
Chiefs. The deaths of Ewert Nene, former captain, Ariel “Pro” Khongoane
in the early 70s were shattering so was the death of the likes of
Gilbert Sekhabi, Elkiem “Pro” Khumalo, Clarence Mlokoti and the
legendary, Patrick “Ace” Ntsulengoe.
The Boet Erasmus ‘close call’ when players such as Doctor Khumalo,
Moses Ngcobo, William Shongwe were pinned to the ground by two walls and
the mass of humanity brought dark clouds for the Club. The Orkney
disaster on Sunday, 13 January 1991 and the Ellis Park disaster on the
11th April 2001 will forever be remembered as dark moments since the
Club’s inception 53 years ago.
Kaizer Chiefs though has always been all about winning from day one.
The Club has won more trophies than any other soccer club in South
Africa. It boasts 20 million plus fans around the country which makes it
the biggest sporting establishment in the country and one of the
biggest in the continent. The Club continues to grow with fans beyond
South African borders.
As the Club soldiers on 53 years later, it is hoped that the new
generation will match the achievements of some of the legends that
turned up for the Club: Patrick “Ace” Ntsoelengoe, Ariel “Pro”
Khongoane, Vusi “Computer” Lamola, Johnny “Magwegwe” Mokoena, Teenage
Dladla, Lucky Stylianou, Peter B’alack, Johannes “Fetsi” Molatedi,
Doctor “Pretty Boy” Khumalo, Lucas “Rhoo” Radebe and many others.
Kaizer Chiefs, the most decorated club in South African football, have won more than 93 trophies.
The Gold-and-Black have won the League Championship 13, lifted the
National Cup on 13 occasions, with fifteen top 8 titles (The most by any
team in SA), have won the League Cup thirteen times and several
unofficial cups.
On six occasions Chiefs were Runners-up for League Championships;
African Cup Winners’ Cup – Winners: 2001; CAF Super Cup – Runners-up:
2002; CAF Champions League – Runners-up: 2020–21; Individual Awards –
African Club of the Year 2001.
Including; Vodacom Challenge – Winners (5) – record: 2000, 2001,
2003, 2006, 2009; Telkom Charity Cup – Winners (11) – record: 1986,
1987, 1988, 1989, 1990, 1994, 1996, 1998, 2002, 2003, 2010; Carling
Black Label Cup – Winners(4): 2013, 2016, 2017, 2021 & Runners-up
(5): 2011, 2012 , 2014, 2015 , 2019; Sales House Champ of Champs –
Winners: 1984; Ohlsson’s Challenge Cup – Winners: 1987, 1989; Castle
Challenge Cup – Winners: 1990, 1991; Stylo Cup – Winners: 1970; UCT
Super Team Competition – Winners: 1972; Shell Helix Ultra Cup Winners:
2019.
Chiefs also has hundreds of Supporter’s Branches across South Africa.
Kaizer Chiefs has over 7.2 million social media followers. Facebook:
3.6 Million; Twitter: 2.7 Million; Instagram: 0.845 Million; and
YouTube: 54,800 Subscribers.
And on October 29, 2012, Kaizer Chiefs announced that they had
registered a rugby sevens team to participate in the inaugural 7s
Premier League.
The Club also runs the Kaizer Chiefs eSports Tournament.
In 2017, Kaizer Chiefs partnered with sponsors for this inaugural
competitive gaming experience which gave gamers a chance to battle it
out at the Kaizer Chiefs esports stage, where they were to knock each
other out of the FIFA 17 challenge in a bid to be the ultimate winner.
This event will offer aligned partners the opportunity to affiliate
their brands with one of the world’s fastest-growing competitive
spectacles.
The Club also has development teams in Cape Town & Durban as YouthTeams.
Kaizer Chiefs reserve team plays in the DStv Diski Challenge.
The reserve teams accomplishments include: Gauteng Reserve League
2013; Gauteng Reserve League 2017; Gauteng Reserve League 2021; Gauteng
Reserve League 2022; Engen Knockout Cup 2017; Engen Knockout Cup 2021;
Engen Knockout Cup 2022; Nedbank Ke Yona Cup 2010; Nedbank Ke Yona Cup
2016; Nedbank Ke Yona Cup 2021; SAFA Regionals Gauteng 2011; SAFA
Regionals Gauteng 2012; SAFA Regionals Gauteng 2019; SAFA Regional
Western Cape 2014; SAFA Regionals Western Cape 2020; SAFA Regionals
KwaZulu Natal 2020; SAFA Regionals KwaZulu Natal 2021; SAFA Regionals
KwaZulu Natal 2022; Telkom Charity Cup 2013; Telkom Charity Cup 2015;
Telkom Charity Cup 2019; DSTV Youth League 2020; DSTV Youth Super Cup
2022; Multichoice Diski Challenge 2017; DSTV DIski Shield 2022.
Kaiser Chiefs, the British indie/britpop band, was named after the
club because Lucas Radebe, a former player of Kaizer Chiefs, captained
Leeds United, the team they all supported.
CAPE TOWN; South Africa – It is common cause that
children usually start following Kaizer Chiefs Football Club because
they think that South Africa’s biggest football club is called ‘Kaizer
Chips’.
This is before they discover the real name is actually Kaizer Chiefs, named after its founder and owner Kaizer Motaung.
When Motaung founded the Phefeni Glamour Boys in 1970 he
used his first name Kaizer, and joined it with that of the club he first
played for in the United States, Chiefs, from Atlanta Chiefs. Since
then Kaizer Chiefs has gone on to become the most decorated football
club in South Africa and clearly the biggest sporting brand to date.
But on Monday this week, the ‘Kaizer Chips’ name came close
to reality as the SOWETO born outfit known as AMAKHOSI (the Chiefs),
launched a potato chip range.
Marketing Director of Kaizer Chiefs, Jessica Motaung invited ‘fans everywhere to get Khosified and truly fuel your passion’.
Kaizer Chiefs said it has launched the potato chip range to
take “the essence of passion from the football pitch to the palate”.
This move by AMAKHOSI has also led to social media going abuzz with
reactions.
Chiefs is expanding its commercial footprint at a time that
the club is going through its eight year without winning a trophy under
the South African Football Association (SAFA)-Premier Soccer League
(PSL) calendar.
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This week however,,Jessica Motaung was upbeat about a turnaround among fans.
“Our vision was clear — to deliver a snack range that
embodies the boldness and vibrancy of the Kaizer Chiefs brand. With
these explosive flavours, we invite fans everywhere to get Khosified and
truly fuel your passion,” she said.
From social media and elsewhere fans are excited, with some
joking that the launch was “unofficial” recognition of ‘Kaizer Chips’,
which is how some people, mainly children, pronounce the club’s name.
Lawrance Maile commented, “Chiefs marketing department, you
guys are doing a great job in ensuring that the brand grows. So
innovative, thinking out the box … unlike other football clubs. I know
most people won’t stop criticising you for a wonderful job you are
doing. People should know that football today is a business.”
While Themba Tshabalala tweeted on X: “Smiles everywhere as
@KaizerChiefs launches their snack range. You can have Kaizer Chips
while you watch Kaizer Chiefs.”
This is the PERFECT shirt for you DIE HARD Kaizer Chiefs Fans!
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